Activate Buffalo County Launches 2013 Rethink Your Drink Campaign


Activate Buffalo County is launching its secondReThink Your Drink campaign this July. The campaign promotes choosing water over sugarybeverages like pop, sweetened tea, and sports drinks.

The campaign incorporatesa traveling ReThink Your Drink display, online resources and information, anda media campaign in order to promote healthful choices to Buffalo Countycommunity members and assist them in making those choices.

The ReThink Your Drink display has traveled across thestate, showing up at health fairs, businesses, and schools, and is making a stop at the Buffalo County Fair.

The display includes statistics on sugarydrink consumption, example drinks and their sugar content, a model of 5 lbs. offat, and an interactive challenge to match sugar amounts with their respectivebeverages. The display was funded by a grant from Blue Cross Blue Shield andthe University of Nebraska at Kearney's Human Performance Lab.

On, community members can findinformation and statistics on sugary drink consumption, resources to helpreduce the consumption of sugary drinks, posters and other shareable media,monthly challenges related to rethinking their drinks, and an active blog withcurrent info, fun facts, and motivational posts.