Smokey the Bear turned 70 on Saturday and to celebrate, the Nebraska Firefighters Museum hosted a birthday bash in his honor.
The iconic figure was first used to spread the word to prevent forest and wildfires, but has since evolved to general fire prevention.
Officials say a birthday party is a great way for kids to learn about something so serious.
"It makes fire safety fun, it makes it fun for the kids, they learn it easy -- that's why it's so important," said museum director Ali Abler. "He's a fun guy, he's great to be with kids, so it allows kids to learn in a fun atmosphere."
Saturday's event included entry into the museum, which included a special Smokey the Bear traveling exhibit.