Lincoln County Shortens Name of Visitors Bureau


NORTH PLATTE, Neb. (AP) -- The Lincoln County Board of Commissioners has approved shortening the name of the local visitors bureau.

The word "convention" will be removed and the agency will be known as the North Platte/Lincoln County Visitors Bureau.

Bureau executive director Lisa Burke says the term is starting to fade out in the industry.

She says similar agencies across Nebraska have omitted the word from their titles. And she says the shortened name will allow easier marketing and better name recognition.