MENU

      The Cause Behind the Ice Bucket Challenge

      Recently, social media has been taken over by people participating in the Ice Bucket Challenge, but do you really know why all those people are dumping buckets of ice water over their heads?

      The challenge is meant to raise awareness for ALS, or what is often referred to as Lou Gehrig's Disease. Those not wanting to take the challenge are urged to donate to the ALS Association.

      Amyotrophic lateral sclerosis is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord and eventually leads to death. When the motor neurons die, the ability of the brain to initiate and control muscle movement is lost and may eventually lead to total paralysis.

      Funds raised from the Ice Bucket Challenge go to the ALS Association which boasts the following priorities:
      • Funding groundbreaking research in laboratories across the globe.
      • Providing vital support and care services through a nationwide network of chapters to people with ALS and their families in the form of support groups, medical equipment, respite grants and more.
      • Empowering ALS advocates to encourage elected officials to support and advance issues important to the ALS community.

      For more information, visit www.alsa.org.

      component-story-more_media_horiz-v1-01
      FOLLOW US ON TWITTER