The National Centennial Celebration of the Lincoln Highway has been designated as one of the Top 100 Events in North America for 2013 by an expert tourism industry selection committee.
The event will take place next year in Kearney from June 30- July 1.
Inclusion in the Top 100 list indicates that the Lincoln Highway Centennial will offer excellent entertainment value to tour groups and individual travelers from around the world, according to the American Bus Association (ABA).
With the release of the 2013 Top 100 Events list, ABA celebrates 31 years of the program. What began as a way for motorcoach operators to incorporate new product into their itineraries has grown into one of the most sought-after lists by travel professionals, motorcoach operators and the general public. The honor gives Kearney an important boost in visibility among professional tour planners.
According to research from The George Washington University and economic research firm John Dunham and Associates, one overnight visit by a motorcoach group can add $5,000 to $11,000 to a local destination's economy. Those dollars are spent on lodging, meals, admissions, fees, shopping, souvenirs, services and local taxes.
"Motorcoach groups spend more and stay longer," said Peter J. Pantuso, ABA's president and CEO. "That's why the Lincoln Highway Centennial is truly a local economic asset. There is no better way to jump-start tourism than to attract motorcoach groups to a great event and convince them to extend their stay."
ABA's 2013 Top 100 Events Selection Committee selected the Lincoln Highway Centennial from hundreds of event nominations submitted by ABA members. The Top 100 Events list is available at www.buses.org/News-Publications/Top-100.