Challenge urges parents to read to their kids

Hastings books

Each year, as many as 3.4 million babies miss out on a basic building block for early brain development: They aren't read aloud to beginning at birth, according to a 2016 survey by YouGov.

It found 15% of parents read aloud from birth, however, and 8% report doing so for 15 minutes a day.

Experts say reading aloud from birth plays a vital role in a child's brain development, cultivating the language and literacy skills necessary for school and learning readiness.

During October, the literacy group Read Aloud 15 MINUTES is challenging parents and caregivers to read to their kids for 15 minutes each day for 21 days straight.

Guidelines for the 21-Day Read Aloud Challenge:

  • Accept the challenge by posting a photo or video of you reading aloud to your child on Facebook, Instagram or Twitter. Please tag @ReadAloud and #21DayReadAloud
  • Challenge three more parents with a child from birth to age 8 to accept the #21DayReadAloud Challenge and pass it on.
  • Continue to post on social media, using the tags @ReadAloud and #21DayReadAloud, during your own 21-Day Challenge.
  • Keep track of your progress on the 21-Day Tracker and post tips from our 21-Day Content Calendar available at

To learn more or to participate in the 21-Day Challenge, visit

close video ad
Unmutetoggle ad audio on off